One thing I’ve learnt running this video blog is that video can have a huge impact on your search results.
Taking into account velocity, the speed at which a new article can rank in results due to its freshness and universal search, the blending of video, images, news etc into web results you can easily dominate a keyword.
This blog is just a few weeks old but already I’m seeing the effects, take this key term “oprah twitter episode” this is the results page.
Oprah twitter episode key term
I have 3 results on the first page, admittedly it’s not a competitive keyword, but getting 3 positions is pretty good going.
For “Twitter, Ashton Kutcher, CNN and Oprah” I grab the places just below Techcrunch
twitter ashton kutcher cnn and oprah
The page/blog doesn’t have any real authority but is piggy backing on the video sites, not only that, the results become much more noticeable.
So, if you aren’t using video or you aren’t optimising your videos then you could be missing a big opportunity.