I went to the Social Networking World Forum and here’s my podcast
The exhibition hall wasn’t jam packed with the usual suspects and unfortunately I missed the talk by Dirk Singer from PR agency This is Cow.
Thankfully Dirk put his slides on Slideshare and blogged about his talk here.
Looking through the slides it looks like Dirk was telling a compelling story, if you don’t do it some one else will and had two great examples from Twitter, first is the Twitter feed at http://twitter.com/sainsburys
Twitter Sainsburys
And the feed at http://twitter.com/southwesttrains
South West Trains
Neither official, neither ‘on brand’.