I was speaking at the IAB Engage for Search conference on Tuesday and one statistic that stood out for me was from Charles Sword (Head of Mobile Advertising Yahoo). It was

40 Percent of Mobile search comes from just 200 Keywords

Here’s my take on it in my latest podcast.

I wasn’t just sat on stage…

iGary at IAB Engage for Search

But, I was also Twittering the event, when I sent out the stat that just 200 keywords make up 40% of search on mobile phones it started a conversation instantly.

Twitter IAB

To fill in some other stats

• Smartphones account for 12% of the market
• The iPhone 3%
• Over 30% of mobile search is from smartphones

Charles commented that although th hardware limits what you want to type in the driving force is behavioural, we use mobile search when we are out and about, such as food, movies etc.

I was speaking at the IAB conference today and an interesting stat from Yahoo! Just 200 keywords account for over 40% of all searches on mobile phones here in the UK.

Will update late with more detailed stats. In the meantime here is a snippet from my talk on SEO.