I was speaking at the IAB Engage for Search conference on Tuesday and one statistic that stood out for me was from Charles Sword (Head of Mobile Advertising Yahoo). It was
40 Percent of Mobile search comes from just 200 Keywords
Here’s my take on it in my latest podcast.
I wasn’t just sat on stage…
iGary at IAB Engage for Search
But, I was also Twittering the event, when I sent out the stat that just 200 keywords make up 40% of search on mobile phones it started a conversation instantly.
Twitter IAB
To fill in some other stats
- Smartphones account for 12% of the market
- The iPhone 3%
- Over 30% of mobile search is from smartphones
Charles commented that although th hardware limits what you want to type in the driving force is behavioural, we use mobile search when we are out and about, such as food, movies etc.